Higher Education, Social Media

Gathering #SocialMedia Guidelines from Higher Education #SoMe #edusomedia #highered

Grey of Social Media

When discussing social media guidance in higher education, there seems to be a lot of grey areas. Social media use is a relevant topic on many college and university campuses. Over the course of the next few months, my plan is to review social media guidelines to sort out the grey, and identify more black and white ideas about social media guidance.

To pursue my dissertation research, I am currently gathering ANY and ALL Social Media Guidelines from Higher Education Institutions from ANY and ALL COUNTRIES. If you currently attend, work, teach, or know of any a post-secondary institution that provides guidance for social media, then I need your help! Please search your institutional website for “social media” guidelines. Keep in mind, your higher education institutional “guidance” for social media may also be labeled as: guidelines, policy, tips, rules, beliefs, regulations, strategy, or take on another name. If you are aware of any websites, documents, or artifacts that guide social media in higher education, please COMPLETE THIS FORM.

 Please consider contributing to help advance social media guidance and use at our post-secondary education institutions: 

Submit a Social Media Guideline & Policy Document

The following website was created to gather and build a social media guideline database and share information about this research:

http://socialmediaguidance.wordpress.com/

If you have questions, concerns, or want to get more involved in this social media guideline project, please feel free to CONTACT ME. Thank you!

AcAdv, nacada, NACADA Tech, Social Media

The Global #AdvTech Discussion at #nacadaINTL … And Then Some #acadv

At the beginning of June, I was fortunate to participate in the first International NACADA Conference in the Netherlands. The conversations (#nacadaINTL – archived tweets!) and sharing of ideas on how to advise and support students is universal. A number of countries and institutions were represented, and surprising enough, many of us face similar institutional challenges for effective student development.

I was happy to return to Maastricht, where I studied as a student, to present social media research, moderate a technology in advising panel, and facilitate a workshop on communication strategies for advising students.

Q: What do @ 4 am when you cant sleep? A: Go on a Maastricht walkabout to see what you remember from grad school circa 2004.

I shared recent collaborative research on guiding social media from @tjoosten & @lindseyharness, and how our institutions rarely think about learning when it comes to policy. It was good to discuss challenges and ideas on how other campuses manage social media practices, and my faculty advisor will be happy to learn that I gave me some direction for my dissertation work. 🙂

Poster Session: Guiding #socialmedia at Our Institutions on by @tjoosten @lindseyharness & moi at #nacadaINTL #acadv #highered

In thinking about actual engagement, I discussed communication plans and ideas for reaching and teaching our students. I do not think that social media is the only solution; however this workshop discussed comprehensive communication planning.

Much of what we fail to do is think holistically about this at our institutions, and I am certain that advising units can lead the way and be a strong example on campus.

This workshop discussed ideas, examples, and practical strategies – here is the digital handout and the presentation:

Finally, I would like to thank the #AdvTech Panel (left to right), Richard Sober (from Teesside University,UK), Joel Shelton (from Zayed University, UAE), Nicolai Manie (University of Maastricht,  NL), Catherine Mann (University of Melbourne-AUS), George Steele (The Ohio University, USA), and Jennifer Joslin (University of Oregon, USA) for joining in the vast conversation about technology in advising. Interested in meeting the the panel? There’s an open, Google doc for that HERE.

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Although the assigned panel topic was technology in learning, much of the discussion dealt with managing institutional objectives, supporting learning outcomes, considering effective communication strategies, and workflow solutions to make advising practices shared and developmental. The first question posed to the group  was to set the tone and give the participants an understanding of how varied and fluid “technology” is for our advising experiences.

Question:

Answers:

Immersive, necessary, potentially useful, collaborative, student-centered, electric, difficult, powerful, accessibility & connected. {What is YOUR word?}

Much of the panel discussion and general conversations at the conference around technology really involved our shared experiences for our student needs. It was not really the WHAT or HOW, but rather the reasons WHY technology is utilized at each of our institutions.

Different practices and trends for technology in advising have emerged; however an agreement on costs, advising models, student demand, and resource issues were common topics. More advising units around the globe seem to be moving towards holistic needs that require system-wide, institutional technologies to track student success, encourage mobile learning, and identify administrative solutions to make advising workflow easier. Are all institutions doing this? No. Not many at all.

I look forward to continued discussions beyond #nacadaINTL as we dig into what lies ahead for advising and technology on a global scale, specifically:

  • How can we best determine technology needs and use for advising practice?
  • What technology in advising resources will be used or should be used if they were available?
  • How is your institution attempting to respond to these questions and challenges in higher education?

Let’s keep the conversation going #advtech …

EdTech, Higher Education, Social Media, StudentAffairs

#SXSWedu Panel: Social Media in Higher Ed – Where Are We Going? #smHE

Are you attending the SXSW Edu (#SXSWedu) conference in Austin this week? Why not drop into our panel just after the opening of #SXSWedu? Join our session on Monday, March 4th from 1:30-2:30 pm in the Austin Convention Center Room #15. Here is the skinny on our panel:

Panel: Social Media in Higher Ed – Where Are We Going?

Social Media Propoganda

Image c/o Justonescarf

100% of Colleges and Universities are now adopting “social media” tools to engage students. While strategies and tactics vary per institution there has been little analysis into the effectiveness of these networks both from the student and institutional perspective. Social Media Managers have been hired, consultants have been giving “best practices” on how to use “free tools” but is all this network chasing really getting us anywhere? In this panel we’ll showcase examples of good and bad social media implementation, and use these as a framework to discuss what a meaningful social media strategy and guidance looks like.

Intended Audience: Higher Education; Student Affairs; Academic Affairs; Faculty; Ed Tech Start Ups

Join the dialogue with Tanya (@tjoosten), Brandon (@bcroke), Brad (@bradpopilolek), and myself (@laurapasquini) as we chat about these three central questions proposed by our panel:


1. What does a failed social media strategy look like?
How do we know social media failed OR was successful? Do we need social media strategy, guidance, or policy on our campus?

2. What does a successful social media strategy look like? What are three pillars every social media initiative should have? What works really well with using social media? What initiatives have you seen?

3. What role should institutions play in engaging students with social media? How should institutions engage  social media? Why should we use social media? How can the different players on campus (faculty, administrators, students, developers, industry, & start ups) work together and collaborate for purposeful social media use?

If you have a question and you want to chime in during the session (near or far), I’ll be tracking the conversation with the hashtag #smHE to collect your questions, thoughts, and contributions before and during our panel session. What questions do you have about social media in higher education? Let me know.

UPDATED: Slide Deck & #smHE Tweets Collected. Enjoy. 

#SXSWed Panel: Social Media in Higher Ed – Where Are We Going?#smHE (with images, tweets) · laurapasquini · Storify or http://bit.ly/Z422Pw

Higher Education, Social Media

Guiding Social Media at Our Institutions [ARTICLE]

Remember last fall when Tanya Joosten (@tjoosten), Lindsey Harness (@LindseyHarness) and I asked for your input on how your institution guides social media? No? Too long ago to remember? 🙂 Well regardless, we appreciated those who could respond as it helped us gather information on what we are (or are not) doing to direct social media use in higher education.

The results from the research are in, and published! Here is the recently published, peer-reviewed article for the Society for College and University Planning (SCUP).

Access the article in PDF form here.

This article expands on Chapter 6 from Social Media for Educators to understand how higher education is guiding social media use. Through our open-ended questions, we learned more about how institutions are supporting and guiding social media. Often we see social media used a broadcast medium and there has also been a shift to designate new roles or responsibilities to support its use on campus.

Thanks to the SCUP Change-Disruption Mojo for featuring some of the findings as this week’s topic, specifically to Alexandria Stankovich (@thinkstank) for sharing both sides of the issue:

  • Concerns: monitoring online behavior, identity thief, privacy, FERPA/FIPPA, maintaining university image, control, ownership, required trainings

  • Benefits: interaction and engagement beyond the formal learning environment

Want to learn more about the research and/or article findings?

Key takeaways:

  • Social media is often used as a “broadcast channel”
  • We should engage and develop a culture through the use of social media tools
  • Institutions need fluid access to information regardless of the technology
  • Simplicity principle to build capacity for the social web
  • We need to develop models of effective practice for LEARNING!
  • Trust the faculty you hire – they have some great ideas
  • Recognize that learners are MORE than sponges
  • Match technology with task & building digital literacy opportunities
  • Is social media in your strategic plan? Is social media or technologies part of your learning outcomes on campus? THIS is where your efforts need to be
  • Institutional encouragement is needed for collaboration ON YOUR CAMPUS to identify how to best guide social media models & effective practices
“The pedagogical benefit of social media use beyond its application as a motivational technique continues to be unaddressed by many universities.”

This study was just the tip of the iceberg. There is definitely more research on learning, social media use, and higher education to be done. Time to get at it! Back to the dissertation proposal grind…

Reference:

Joosten, T., Pasquini, L. A., & Harness, L. (2013). Guiding social media at our institutions. Society for College and University Planners – Integrated Planning for Higher Education, 41(2), 1-11.

PhD, Professional Development, Reflections, SocioTech

Finding a Research “Home” with #SocioTech at #iConf13

As a College of Information student, the learning technology department compliments a number of research areas emphasized within our iSchool and at the 2013 iConference. Andrew Miller (@findandrew), Leila Mills, Mark Evans and I proudly represented UNT as one of the 12 finalists for the Social Media Expo hosted by FUSE Labs of Microsoft Research at the iConference this year. After conducting our ethnographic study on the Denton Local Food System (LFS), we submitted a research paper, video, poster, and created an online space for the LFS community to share information, house knowledge and connect to local happenings within the community at FeedDenton.org.
#iConf13 Social Media Expo Finalists
  Social Media Expo poster @ 2013 iConference (#iConf13) with @findandrew

What I enjoyed most about attending the conference was the refreshing opportunities to engage about research methodology and conceptual frameworks that apply to my scholarly interests. It felt like I was coming “home” when talking shop with various academics and graduate students during the conference. The best part might have been the pre-conference session:  Sociotechnical Systems Research workshop (#CNFWSP2). This is where I was able to connect to other #sociotech researchers, and learn more about areas of inquiry coming out of the iSchools and various disciplines.

The pre-conference was a full day of fun that housed various speakers, discussions, and sharing of directions in sociotechnical research, including

  • critical study and comparative study
  • considerations for multi-scale ethnographic research
  • artifacts that change communication in organizations
  • impacts of human and non-human delegation
  • shifts from visible to invisible networks (part of ANT)
  • organization as a constant communication
  • sustainable information practices
  • action-based research for informatics improvement
  • participation, community resilience, plurality, design

Later in the day, Steve Sawyer, conducted a master class to present various sociotechnical systems (STS) perspectives, which drew upon theories from Actor-Network to social construction. Everything is relational as new forms of social organization is occurring with new technical arrangements all around us. We talked about #sociotech in practice, specifically how to situate the phenomena (conceptual & empirical framing) and conceptualize sociotechnical systems (identify characteristics of the social, technical and interactions) by looking at this STS conceptual space mapping from Steve.

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This post is just the tip of the iceberg, as I have a number of notes, ideas, references, and research peers to turn to thanks to this workshop. I was not surprised to run into some of the #sociotech usual suspects in #iConf13 sessions such local communities, learning environments, or ethnographic studies of online communities. I appreciated the comments and dialogues brought to both the paper and notes sessions (I preferred the workshop space in the notes session better), and I am motivated to dig back into my own research and dissertation grind.

Want to read more about the 2013 iConference proceedings or connect to a few sociotechs? Here you go:

 

Reference:

Miller, A. J., Pasquini, L. A., Mills, L. A., & Evans, M. (2013). Towards a methodology of virtually augmenting a knowledge sharing community of practice: A case study of the local food system of Denton, Texas. iConference 2013 Proceedings (pp. 1095-1101). doi:10.9776/13527