Social Media

Do You Have Social Media Goals?

After participating in today’s Social Media Metrics in Government Using GSA Guidelines webinar hosted by Hootsuite, I began to think more about the WHY and HOW social media guidelines and policies develop. This session discussed how the government developed their guidelines around their GSA social media goals which were connected to their strategic communication plan and web presence.

Obviously this webinar had a focus on measurement and assessment for social media use using both free and paid tools, like Hootsuite; however it offered some sound advice to organizations that are just developing social media guidance or for those who are re-thinking their social media policy. Instead of starting with a policy, strategy, or guideline list of what to do or not do, it would be more helpful for institutions to think through the WHY of social media. This process provides organizations focus, sets out objectives, and creates a rationale for social media use and how these goals might be measured and assessed. For example, the GSA wanted to use social media and social data goals, included:

  • Be more effective in how they distribute critical information to citizens & communities
  • Engage citizens to help shape to public programs
  • Better inform strategies leading to greater efficiency
  • Increase use of innovative tools and services to further development

It is important to consider your institutional goals when organizing your social media guidance, here a few suggestions given from the webinar – but I am sure your organization has many others.

Internal Considerations:

  • Collaboration
  • Knowledge sharing
  • Cost saving & cost avoidance strategy
  • To be transparent
  • Talent acquisition

External Considerations:

  • Citizen engagement – Active use and participation (2-ways)
  • Promote services and resources
  • Provide customer service – feedback
  • Provide real-time resources – expand upon current communication channels

Here are a couple of examples shared from the GSA for their use of social media goals:

Example of Goals for Using Social Media in Government

Another reason to consider developing social media goals before establishing your guidelines is to consider how you will evaluate social media use for your organization. Social media management of your resources is critical. To help assess social media engagement and use it will be helpful to align your goals to evaluation as part of your strategic communication plan. Social media analytics and metrics through different 3rd party tools and social dashboards; however what will be relevant for your organization to track and use for assessment purposes. You want to connect your goals to your key performance indicators (KPI) and desired evidence-based outcomes.

Planning for Measurement

One example was the use of hashtags from the Twitter for Public  Health case study to outline a clear system for planning social media management. This public health group utilized a hashtag, #SM4PH, to build hype around the start of a regular, organized Twitter chat and to launch a hashtag for community development. Their goal was to measure the impact of the hashtag use, conversation, and community involvement before, during, and after this first chat to assess the long tail of this campaign.

Does your organization or institution have social media goals? How do these goals support your social media spaces? How do you assess and measure your social media goals? Let me know.

Reference:

Macey, B. (2013, November 14). Social media metrics in government: Using GSA Guidelines – Webinar. HootSource. Retrieved from http://blog.hootsuite.com/social-metrics-gsa-guidelines/

UPDATE 11-19-13: If interested, this webinar is available for viewing on demand.

Higher Education, Social Media

Gathering #SocialMedia Guidelines from Higher Education #SoMe #edusomedia #highered

Grey of Social Media

When discussing social media guidance in higher education, there seems to be a lot of grey areas. Social media use is a relevant topic on many college and university campuses. Over the course of the next few months, my plan is to review social media guidelines to sort out the grey, and identify more black and white ideas about social media guidance.

To pursue my dissertation research, I am currently gathering ANY and ALL Social Media Guidelines from Higher Education Institutions from ANY and ALL COUNTRIES. If you currently attend, work, teach, or know of any a post-secondary institution that provides guidance for social media, then I need your help! Please search your institutional website for “social media” guidelines. Keep in mind, your higher education institutional “guidance” for social media may also be labeled as: guidelines, policy, tips, rules, beliefs, regulations, strategy, or take on another name. If you are aware of any websites, documents, or artifacts that guide social media in higher education, please COMPLETE THIS FORM.

 Please consider contributing to help advance social media guidance and use at our post-secondary education institutions: 

Submit a Social Media Guideline & Policy Document

The following website was created to gather and build a social media guideline database and share information about this research:

http://socialmediaguidance.wordpress.com/

If you have questions, concerns, or want to get more involved in this social media guideline project, please feel free to CONTACT ME. Thank you!

Higher Education, Social Media

Guiding Social Media at Our Institutions [ARTICLE]

Remember last fall when Tanya Joosten (@tjoosten), Lindsey Harness (@LindseyHarness) and I asked for your input on how your institution guides social media? No? Too long ago to remember? 🙂 Well regardless, we appreciated those who could respond as it helped us gather information on what we are (or are not) doing to direct social media use in higher education.

The results from the research are in, and published! Here is the recently published, peer-reviewed article for the Society for College and University Planning (SCUP).

Access the article in PDF form here.

This article expands on Chapter 6 from Social Media for Educators to understand how higher education is guiding social media use. Through our open-ended questions, we learned more about how institutions are supporting and guiding social media. Often we see social media used a broadcast medium and there has also been a shift to designate new roles or responsibilities to support its use on campus.

Thanks to the SCUP Change-Disruption Mojo for featuring some of the findings as this week’s topic, specifically to Alexandria Stankovich (@thinkstank) for sharing both sides of the issue:

  • Concerns: monitoring online behavior, identity thief, privacy, FERPA/FIPPA, maintaining university image, control, ownership, required trainings

  • Benefits: interaction and engagement beyond the formal learning environment

Want to learn more about the research and/or article findings?

Key takeaways:

  • Social media is often used as a “broadcast channel”
  • We should engage and develop a culture through the use of social media tools
  • Institutions need fluid access to information regardless of the technology
  • Simplicity principle to build capacity for the social web
  • We need to develop models of effective practice for LEARNING!
  • Trust the faculty you hire – they have some great ideas
  • Recognize that learners are MORE than sponges
  • Match technology with task & building digital literacy opportunities
  • Is social media in your strategic plan? Is social media or technologies part of your learning outcomes on campus? THIS is where your efforts need to be
  • Institutional encouragement is needed for collaboration ON YOUR CAMPUS to identify how to best guide social media models & effective practices
“The pedagogical benefit of social media use beyond its application as a motivational technique continues to be unaddressed by many universities.”

This study was just the tip of the iceberg. There is definitely more research on learning, social media use, and higher education to be done. Time to get at it! Back to the dissertation proposal grind…

Reference:

Joosten, T., Pasquini, L. A., & Harness, L. (2013). Guiding social media at our institutions. Society for College and University Planners – Integrated Planning for Higher Education, 41(2), 1-11.

Social Media, StudentAffairs

Guiding #SocialMedia in Our Institutions [SURVEY]

Many of you might know I am interested in researching, working, teaching and socializing with social media in higher education — so it is only fitting that I want to assess HOW social media is being used within organizations. Dr. Tanya Joosten (@tjoosten) and I are collaborating to research this topic further; however WE NEED YOUR INPUT.  Please share your insights/experiences for Guidance for Social Media at your Institution [SURVEY] before Sunday, October 28, 2012 12 am PST

COMPLETE THE SURVEY HERE => Guiding social media in our institutions

Study Focus:

To better understanding what our institutions need to consider in guiding social media use, specifically around the questions which address student support, teaching, training and development, research, policy, infrastructure, and more. Please consider contributing to this study to help advance social media use and development at our institutions – AND both Tanya and I would greatly appreciate YOUR input. Thanks!

Study Description:  The purpose of this research study is to examine institutional support for the implementation for social media. Approximately 200 subjects will participate in this study.  If you agree to participate, you will be asked to complete a survey that will take approximately 30 minutes to complete.  The questions will ask you for your opinion on institutional support for the use of social media.

Risks / Benefits:  Risks to participants are considered minimal.  There will be no costs for participating, nor will you benefit from participating other than to further research. 

Confidentiality:  Your responses are completely confidential and no individual participant will ever be identified with his/her answers.  Data from this study will be saved on a password-protected computer for one year.  Only Primary Investigators and UWM Learning Technology Center staff will have access to the information.

Voluntary Participation:  Your participation in this study is voluntary.  You may choose to not answer any of the questions or withdraw from this study at any time without penalty.  Your decision will not change any present or future relationship with the University of Wisconsin Milwaukee.

Who do I contact for questions about the study:  For more information about the study or study procedures, contact Tanya Joosten at tjoosten@uwm.edu.

A few tips and more information about the survey:

  • Please answer any of the questions for which you have an answer.
  • If there are questions you cannot answer,  please skip those questions.
  • Due to the broad and general nature of the survey, we understand that there may only be a limited number of questions each respondent can answer.
  • This survey structure has a number of open-ended questions that require a response, URL link, or ideas about social media at your institution.
  • When possible, please forward the survey to others in your institution AND outside your institution that may be able to answer these questions.
BreakDrink, CTCX, Higher Education, K-12, Learning Technologies, Social Media

#SocialMedia & #HigherEd – Policy vs. Guidance

Last week, I attended the free @EDUCAUSE #EDUlive Developing Social Media Guidance in higher education with respect to #Privacy and #Security concerns. The presenters, from the University of Pennsylvania, shared ideas for how to promote safe usage of social media and detailed how to  draft guidance for addressing issues in teaching, research, administrative, and other functions.

Click here for the Twitter Cloud interactive image =>  http://www.infomous.com/node/15059

If you missed the #EDUlive event, you can check out the webinar recording and archives posted on the EDUCAUSE website, Developing Social Media Guidanceand you can also read through the Storify of #EDUlive tweets I collected.

During the webinar, I shared the Social Media: Sharing Strategies, Policies &  Privacy Concerns in Higher Education open & shared Google Doc that was 1st created for a @BreakDrink Campus Tech Connection (CTCX) Show in September 2010. This document has been circulated around and curated for a while by myself and high ed professionals and faculty. Since there were a number of social media guidelines/policy examples shared during the webcast, I added  them to this doc. For others interested in developing guidelines, I think there are a few solid examples I like in here, and I know that @EricStoller shared some of his favourite #SM guidelines from the list on InsideHigherEd recently as well.

Before diving into creating rules, guidelines or policies for social media, it is important to consider how this emerging technology is being used on your campus. In Chapter 6 of Social Media for Educators, Tanya Joosten (2012) shares her thoughts around institutional considerations for social media policy and practice [which we chatted with Tanya about on #CTCX Episode No. 61 as well]. There are often concerns about the use of social media at educational institutions, since these social and  connected resources impact student behavior, online interactions, privacy concerns, and communication practices. When developing a social media policy, Joosten (2012) offers a few helpful suggestions for educators:

  • review current technology use at your institution
  • do not link policies to specific tools
  • revise current student conduct and institutional policies
  • use policy to address behaviors and activities, rather than focus on the technology
  • learn about FERPA (or FIPPA in Canada) issues and privacy of student information at your campus
  • develop best practices on campus for use by students, faculty, and support units

When thinking about the language of policy vs. guidelines, I am partial to establishing guidelines. There are probably already policies that address the actions and outcomes of student, staff, and/or faculty behavior on your campus. I think that it is important to review your home institutional policies and/or guidelines to best understand what is already being “regulated” on campus. It is also helpful to chat with your institutional office who deals with policy development, legal concerns, and/or questions you might have around privacy legislation.

Have you searched the terms “social media+policy” or “social media+guidelines” on your institutional website? Go on. See what shows up. If you find something, then start connecting and collaborating with that unit. If there is nothing to be found, then gather your peers and start the conversation.

References:
Joosten, T. (2012). Social media for educators. San Francisco, CA: Wiley/Jossey-Bass.