Dissertation, Social Media

Policing Social Media in Higher Ed: Implementing Policies on Campus

During the course of my dissertation research, a few events connected to the scope of my study, and directly to the social media documents I was gathering.  I ended up building a database of 250 post-secondary education (PSE) institutional guidelines and policies to completely understand HOW the PSE sector is ACTUALLY  “guiding” social media. More importantly my research uncovers the organizational identity and cultural values of social media among 10 different countries. {More to be shared post dissertation defense June 12, 2014.}

If you are interested in either research around policies and/or social media impact to organizations, specifically post-secondary education, then you most likely heard about the Kansas Board of Regents approval to amend their policy manual back in December 2013 to outline “improper use of social media by University of Kansas faculty.” If not, I have an article and infographic of the timeline of events for you:

KBOR Policies

Image and article credits from The Daily University Kansan ().

Concerns about social media use have been a continual debate and topic for higher education for at least a decade. There have been challenges to using social media accounts for “official” use, faculty blogging, HR employee regulations, or just a general “need” for increased policy implementation among a number of colleges and universities.  The PSE sector is not alone. The K-12 sector and other industries also are keen to social media polices around use and sharing for their stakeholders.

All THAT being said, I have a few questions for you:

  • HOW does (or will) a social media policy influence and impact your institutional culture?
  • Does (or will) your social media policy support your student services or research at your organization?
  • What goals and outcomes do you (or will you) achieve by implementing a social media policy on campus?
  • Does your (or will your) policy consider helpful guidelines, suggested practices, and/or training and development?
  • How does (or will) your social media policy be implemented with regards to teaching, service, and research scholarship?

Or is your PSE concerned with communication control and organizational management?  I would hope your institution of higher learning does not limit user interaction, community engagement, or general opportunities to share opinions.

From my dissertation findings, I hope to continue on this thread of research to identify ACTUAL use, related to the social media guideline and policy documents I have studied, to further understand how participation and interactions on these social media channels influence organizational identity and culture on campus. Is your campus listed in my PSE institution sample? Are YOU interested is getting involved in this type of research? Let me know.

Social Media, StudentAffairs

Guiding #SocialMedia in Our Institutions [SURVEY]

Many of you might know I am interested in researching, working, teaching and socializing with social media in higher education — so it is only fitting that I want to assess HOW social media is being used within organizations. Dr. Tanya Joosten (@tjoosten) and I are collaborating to research this topic further; however WE NEED YOUR INPUT.  Please share your insights/experiences for Guidance for Social Media at your Institution [SURVEY] before Sunday, October 28, 2012 12 am PST

COMPLETE THE SURVEY HERE => Guiding social media in our institutions

Study Focus:

To better understanding what our institutions need to consider in guiding social media use, specifically around the questions which address student support, teaching, training and development, research, policy, infrastructure, and more. Please consider contributing to this study to help advance social media use and development at our institutions – AND both Tanya and I would greatly appreciate YOUR input. Thanks!

Study Description:  The purpose of this research study is to examine institutional support for the implementation for social media. Approximately 200 subjects will participate in this study.  If you agree to participate, you will be asked to complete a survey that will take approximately 30 minutes to complete.  The questions will ask you for your opinion on institutional support for the use of social media.

Risks / Benefits:  Risks to participants are considered minimal.  There will be no costs for participating, nor will you benefit from participating other than to further research. 

Confidentiality:  Your responses are completely confidential and no individual participant will ever be identified with his/her answers.  Data from this study will be saved on a password-protected computer for one year.  Only Primary Investigators and UWM Learning Technology Center staff will have access to the information.

Voluntary Participation:  Your participation in this study is voluntary.  You may choose to not answer any of the questions or withdraw from this study at any time without penalty.  Your decision will not change any present or future relationship with the University of Wisconsin Milwaukee.

Who do I contact for questions about the study:  For more information about the study or study procedures, contact Tanya Joosten at tjoosten@uwm.edu.

A few tips and more information about the survey:

  • Please answer any of the questions for which you have an answer.
  • If there are questions you cannot answer,  please skip those questions.
  • Due to the broad and general nature of the survey, we understand that there may only be a limited number of questions each respondent can answer.
  • This survey structure has a number of open-ended questions that require a response, URL link, or ideas about social media at your institution.
  • When possible, please forward the survey to others in your institution AND outside your institution that may be able to answer these questions.
#phdchat, PhD, Virtual Communities

Organizational Learning Constructs

The nature of learning at the organizational level is a challenge to measure. Huber (1991) defines  organizational learning as the development of new knowledge or insights that have the potential to influence behavior.

There are a number of human resource development articles that reflect the individual learning experience and objectives. In considering the organizational learning process, I began to look at the organization level for learning in online communities of practice for an organizational science perspective.

Image via Organizational Learning Software… <http://www.sqakki.com/LearningOrg/>

In researching and working on my final organizational theory paper, I began to assess how learning characteristics can be evaluated in online learning networks and communities of practice. There are a number of models and evaluation instruments to assess learning in organizations; however the constructs established by Yang, Watkins, and Marsick (2004) provide a solid framework for methodology and empirical assessment:

Systems Thinking – Senge (1990) identifies a learning organization as an organization that has the ability to creat alternative futures and possesses the following five disciplines: team learning, shared visions, mental models, personal mastery and system thinking. 

Learning Perspective – The learning organization is an “organization that facilitates the learning of all of its members and continuously transforms itself in order to meet its strategic goals” (Pedler, Burgoyne & Boydell, 1991). Eleven areas are identified through which this occurs: a learning approach to strategy, participative policymaking, informating, formative accounting and control,, internal exchange , reward flexibility, enabling structures, boundary workers as environmental scanners, inter-company learning, learning climate and self-development for all.

Strategic Perspective – a learning organization requires an understanding of the strategic internal drivers necessary for building learning capacity. Goh (1998) identifies five core strategics building blocks: clarity and support for mission and vision, shared leadership and involvement, a culture that encourages experimentation, the ability to transfer knowledge across organizational boundaries, and teamwork and cooperation.

Integrative Perspective – the concept of the learning organization is “on that learns continuously and transforms itself..Learning is continuous, strategically used process – integrated with and running parallel to work” (Watkins & Marsick, 1996).

These constructs will help define and lay the ground work to establishing a solid theoretical framework for assessment. I welcome any and other suggestions to reviewing online communities of practice with regards to organizational learning.

References

Huber, G.P. (1991). Organizational learning: The contributing processes and the literature. Organization Science, 2; 88-115.

Goh, S. C. (1998). Toward a learning organization: The strategic building blocks. S.A. M. Advanced Management Journal, 63(2); 15-20.

Peddler, M., Burgoyne, J., & Boydell, T. (1991). The learning company: A strategy for sustainable development. New York: McGraw-Hill.

Senge, P. M. (1990). The fifth discipline: The art and practice of the learning organization. New York: Random House

Watkins, K.E. & Marsick, V. J. (1996). In action: Creating the learning organization. Alexandria, VA: American Society for Training and Development.

Yang, B., Watkins, K. E., & Marsick, V.J.(2004). The construct of the learning organization: Dimensionsmeasurement, and validation. Human Resource Development Quarterly, 15(1); 31-55.