Social Media

Curating Tweets: Social Media Content and Marketing Planning

With the 2014 CASE Social Media Survey results recently published, I thought I’d curate a few of my tweets shared regarding social media content creation and marketing practices. Although this sounds similar to my dissertation research on social media guidance, it is not. This exercise was to provide a few quick resources for an education organization as they redesign their communication (social media, publications, website, etc.) plan and develop a more effective social media content calendar (Example 1 or Example 2).

calendar

Content Creation

 

Content Sharing Strategy

 

Social Media Marketing 

 

SEO & Metrics

 

Email

 

Facebook

 

Twitter

 

Blogging & Blog Content


A number of these are relate to content sharing, marketing & targeting an audience; however this is not an all inclusive list. I have not included using other social media platforms, like YouTube, LinkedIn, or Instagram, or even provided “suggested reading” books and articles on this topic (yet).

For now, if you have any tweets and websites about said topic, please feel to comment on this post or UPDATE THIS GOOGLE DOCUMENT if you have suggestions. Please feel free to add to and share!

Micro-Blogs

HOW TO: Set Up a Twitter Account

  1. Go to http://twitter.com and find the sign up box, or go directly to https://twitter.com/signup.
  2. Create a Twitter account. If you are creating a Twitter account for a specific purpose or class requirement, you might want to read Disposable Twitter Accounts for Classroom Use by @ProfHacker – The Chronicle of Higher Education
  3. Enter your full name, email address, and a password.
  4. Click “Sign up for Twitter.”
  5. On the next page, you can select a username (usernames are unique identifiers on Twitter) — type your own or choose one Twitter suggests. Twitter will tell you if the username you want is available.
  6. Double-check your name, email address, password, and username.
  7. Click Create my account. You may be asked to complete a Captcha to let Twitter know that you are human and not a spam bot.
  8. Twitter will send a confirmation email to the address you entered on sign up, click the link in that email to confirm your email address and account.
  9. Add a photo (preferably a head shot) and write a short bio about you.

Resources:
Twitter in Plain English – YouTube http://bit.ly/ruNe4g
How to Sign Up for Twitter via the Twitter Help Center
A Beginner’s Guide to Twitter via ReadWriteWeb
Twitter Basics [VIDEO] http://www.jasonrhode.com/twitterbasics
45 Simple Twitter Tips Everyone Should Know About | Edudemic
7 Free Tools For Integrating Twitter With Your WordPress Blog
BreakDrink Twitter Guide http://breakdrink.com/twitter-guide/

Hashtags & Backchannels
Hashtag: A symbol used in Twitter messages, the # symbol, used to identify keywords or topics in a Tweet. The hashtag was an organic creation by Twitter users as a way to categorize Twitter messages and link keywords posted. Our class will use #ugstJOUR hashag on Twitter.

What Are Hashtags? via the Twitter Help Center
#Hashtag + Community = Learning? « TechKNOW Tools
How Hashtagging the Web Could Improve Our Collective Intelligence via Mashable
Backchannel in Education – Nine Uses
10 Ways Twitter Is Reinventing the College Lecture – Online Universities