With the 2014 CASE Social Media Survey results recently published, I thought I’d curate a few of my tweets shared regarding social media content creation and marketing practices. Although this sounds similar to my dissertation research on social media guidance, it is not. This exercise was to provide a few quick resources for an education organization as they redesign their communication (social media, publications, website, etc.) plan and develop a more effective social media content calendar (Example 1 or Example 2).
Content Creation
- The 7 Biggest, Counterintuitive Social Media Mistakes You May Be Making
- Content Outliers: Learning from the Web’s Most Viral Content
- The 15-Minute Social Media Audit Everyone Can Do
- Emotion in Marketing: How Our Brains Decide What’s Shareable
Content Sharing Strategy
- The Ideal Length for All Online Content
- A Guide to Quality Social Media Sharing: What, When and How to Share
- 7 Key LinkedIn Stats: When to Post, What to Post & How to Improve
- A Scientific Guide to Posting Tweets, Facebook Posts, Emails & Blog Posts @ the Best Time
- What Makes Content Spread: Anatomy of a Post With 500,000+ Likes
- 10 Big, Recent Twitter, Facebook and LinkedIn Changes You Should Know for a Better Social Media strategy
- Low Hanging Fruit of Content Marketing: 10 Quick Changes That Will Bring Big Results
- The Social Media Automation Strategy Every Marketer Needs
Social Media Marketing
- Introducing The Periodic Table of Content Marketing
- State of Content Marketing: You Say You Want a Revolution?
- The Most Popular Words in the Most Viral Headlines
- These are the 6 Steps I Use for Great Content Marketing
- 4 Things Online Marketers Should Know About User Experience (UX)
- 29 Free Marketing Tools To Improve Your Work Today
- 10 Awesome Infographics to Guide Your Marketing Plan for 2014
- Turning your marketing upside down: Why you should put more focus on existing customers
- The Complete Guide to Understanding Consumer Psychology
SEO & Metrics
- The Complete Beginner’s Guide to SEO
- 5 Simple Ways To Improve Your SEO Today
- Social Engagement Metrics That Matter-Measuring, Tracking & Reporting FTW
- The 3 Metrics Your Business Needs to Answer on Social Media
- How To Set Measurable Goals for Your Social Media Marketing
- The Secret to Higher Email Marketing Open Rates
- What Can You Learn From Looking at The Data of Over 2.2 Million Email Campaigns
- Make Facebook’s Algorithm Change Work For You, Not Against You
- Why Facebook Is Blue: The Science of Colors in Marketing
- The Curious Nature of Sharing Cascades on Facebook
- Facebook privacy dinosaur: Privacy checkups take aim at oversharing.
- 26 Creative Ways Brands Use Facebook Status Updates
- 9 Ways to Counteract Facebook’s Big Algorithm Change
- Guide to Facebook Reach: What Marketers Need to Know
- 10 Simple Twitter Tactics That Will Get You More Traffic Today
- 9 Ways to Get More Twitter Followers (Ethically)
- 10 Insights on How Top Marketers Use Twitter
- How the Founder of Buffer Tweets: The System and 5 Types of Tweets to Keep Your Followers Engaged
- 10 Surprising New Twitter Stats to Help You Reach More Followers
- How Twitter’s Expanded Images Increase Clicks, Retweets and Favorites [New Data]
Blogging & Blog Content
- How We Research: A Look Inside the Buffer Blog Process
- 3 Steps to Identify Blog Topics that are Relevant to Your Audience
- 16 Blogging Resources to Improve Your Blog
- A 3-Step Formula for Captivating Your Audience With a Few Opening Lines
- Blogging policy examples
- From Ideas to Traffic Results: How We Run a Blog with 700,000 Readers Per Month
A number of these are relate to content sharing, marketing & targeting an audience; however this is not an all inclusive list. I have not included using other social media platforms, like YouTube, LinkedIn, or Instagram, or even provided “suggested reading” books and articles on this topic (yet).
For now, if you have any tweets and websites about said topic, please feel to comment on this post or UPDATE THIS GOOGLE DOCUMENT if you have suggestions. Please feel free to add to and share!
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