Last week I was invited to participate in the Southlake Chamber of Commerce’s UNT Professional Develop Fridays. I wrapped up the series by discussing how to effectively plan and organize social media resources for to build a community for businesses and organizations in the city.
This workshop focussed on strategies and practical applications of how social media platforms can be utilized to enhance organizations, with regards to:
- Effective communication and marketing methods
- Customer engagement and community development
- Development of a communication strategy to support organizational goals
- Implementation of social media tools to enhance goods & services
We discussed how their organizations in Southlake could “get social” (Twitter notes from the session: #SocialSouthlake) by connecting business strategies to broader communication plans and community management ideas.
Discussion points from this workshop included:
- Be an active participant in social media platforms – explore before you plan
- Set goals that are realistic with social media – pick 1-3 platforms to start with and use them well.
- Map out a strategic plan for social media implementation (see worksheet) connected with your business plan.
- Research your community and partners in the industry – get to know your audience and others participating in your potential community
- Consider methods that build and growth your community offline and online
- Designate a community manager, or a few to lead your development and planning
- Identify champions from your community, i.e. individuals who are active participants from within the community, who will support your social media implementation and growth
- Plan content directly connected to your purpose and mission
- Effective methods to measure and track progress related to goals
Social media strategy: Learn. Listen. Define. Measure. Prioritize. Develop. Control. Engage. — @laurapasquini on #SocialSouthlake
— Brian Elmore (@mr_elmore) May 16, 2014
Additional resources from this session can be found here: http://bit.ly/SocialSouthlake
Thanks for the invite @Southlake_CC … be sure to keep it social. 🙂