Remember back in 2008 (or before), when your colleagues may have said social media is “just a fad” and it’s probably not something we shouldn’t really concern ourselves with in higher education? We know that THIS is not the case. This social, digital medium has flourished and spread to touch all aspects of our lives on and off campus. Maybe you signed up for an account on Facebook to stay in touch with college/university friends. You might regularly search for D.I.Y. and “how to” videos on YouTube (or post your own) to learn how to do something. Or perhaps you joined Twitter to follow a conference hashtag and stay in touch with the backchannel conversation. Finally, you may be capturing and sharing more photos with your smartphone to post these on Snapchat and/or Instagram to stay in touch with loved ones. These are just the few of may ways we are all motivated to be active and use social media.
I know that our news and information streams mention social media platforms. I can’t recall a day where I haven’t read, heard, or seen social media discussed in the news or been the primary information source delivering the news. Finally, there has been an increased amount of news ABOUT social media on issues such as privacy, personal data collection, politics, and more. Social media is a daily presence at our finger tips, screens, and in our conversations (offline and online). This was not the case just over a decade ago.
Most of us are using social media each and every day — but have you ever stopped to think — WHY??? What first motivated you to sign up for any social media account? What keeps you logging into your account to scroll, read, post, comment, share, and more online? And how are you currently using social media in your personal AND professional life? These are just a few of the many questions I have about motivations for using media in a social way. And, I know (thankfully) I am not alone in this inquiry. There are a growing number of colleagues who are curious about how social media connects us and what encourages us to log on and participate in these social platforms.
I’m excited to welcome guest moderator (MOD), Dr. Heather Doran (a.k.a. @hapsci), who will be facilitating the next all-day Higher Education Digital Identity (#HEdigID) chat this FRIDAY, NOVEMBER 9th to discuss this #HEdigID Chat TOPIC “Motivations for Using Social Media.”
Heather is a public engagement manager and who is interested in how the public can connect with research and researchers through social media. Dr. Doran has been active on Twitter and a frequent blogger since 2009. In 2015 she was awarded a travel fellowship from the Winston Churchill Memorial Trust to explore how scientists and the public can connect on social media. For this Heather visited the USA, Canada, China and Japan. You can read what she got up to at www.heatherdoran.net or https://www.wcmt.org.uk/users/heatherdoran2015
Dr. Doran is interested in chatting about the different reasons why people in higher education use social media. For personal reasons? For part of your job? Let’s discuss how your motivations for using social media impacts and influences you professionally and personally in your daily life. To prepare for this conversation around open ed practices, here is a bit more information to review before the upcoming #HEdigID Chat:
#HEdigID Chat TOPIC: Motivations for Using Social Media
This SLOW chat can be found on Twitter with the hashtag starting on FRIDAY, November 9th (which might be November 8th in other global time zones) with the hashtag #HEdigID. Also, feel free to start sharing your answers NOW within this OPEN Google doc: http://bit.ly/hedigid10
To get you thinking ahead, here are a few of the QUESTIONS you will see appear on Twitter and in an open Google doc for the FRIDAY (November 9th) #HEdigID ALL-DAY discussion:
- Why (and maybe when) did you start using social media?
- What motivates you as someone in higher ed to continue to use social media professionally for the work you do?
- What do you find most difficult about using social media these days?
- Has using social media as a professional in #highered met your expectations? Why or why not?
- What do you find social media most useful for in your role in higher education?
- What was the most insightful piece of advice or tip someone offered you (or you gave) for getting started with social media?
Join the discussion and share your motivations for using social media by:
Answering the questions by tweeting your response with the hashtag: #HEdigID
Responding anonymously in IN this OPEN Google Doc: http://bit.ly/hedigid10
Use any of these questions to draft your own personal reflection and response (e.g. blog post, video, audio, drawing or offline discussion)
UPDATE WITH TRANSCRIPT 11.12.18:
- #HEdigID Chat Transcript, No.10: Motivations for Using Social Media (November 9, 2018) & Google Doc: http://bit.ly/hedigid10